The President's Holiday Card
The task of designing the Winona State University president's personal holiday card is annually entrusted to the Campaign class. For this project, I partnered with my close friend and colleague, Brittany Dummer. It just so happened that the timing lined up with the 2017 National AIGA Design Conference, which we both attended. After this experience, we were very inspired by hand style lettering and found this the perfect opportunity to try it ourselves. Not only was this a method that had never been attempted before in past president cards, but it would give the words a truly personal touch. As you can see in the image, we spent a lot of time prototyping and nitpicking the style we would assign to each phrase of the card, however, I would say an equal amount of time went into planning what the card would read.